Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.
EEC 067-Is Trickle Down Transformation Broken?

What is 'Trickle Down Transformation' and how does it affect organizations and leaders? 

Dr. Katrina Burrus, MCC interviews Jonathan Raymond who explains in this episode:

What steps should leaders take to avoid falling into the 'traps' of accountability that prevent employees from taking personal accountability for their role? 
 In your new book, Good Authority, you talk about how to become the leader your team is waiting for. What do you mean by that? 
In Good Authority, you talk about "The right question isn’t 'How do I get my people to engage?' The right question is: 'How can I get better at engaging with them?'" How should leaders get better at endgaging with their team? 
Jonathan loves people and ideas — but what he loves the most is helping people take their ideas and make them fly. That philosophy has led him to a 20-year career doing business development in some very different industries.
As the CEO of a global coaching business (EMyth), he led a multi-year transformation of the culture and brand. Jonathan cofounded a renewable energy company and a non-profit that taught meditation and yoga to at-risk youth. Those roles and his personal journey drove Jonathan to launch refound — to share the best of what he's learned in a way people can use.
Jonathan lives in Ashland, Oregon with his wife Aleks, his daughter Livia, and the laziest dog in the world. You can learn more about working with Jonathan here or by downloading this PDF.
Each episode of the Excellent Executive Coaching podcast provides case studies and examples of various coaching styles and will provide tips, strategies and resources that can resolve issues. Subscribe today to learn about excellent executive coaching with your host Dr. Katrina Burrus, MCC.
Direct download: EEC_067-Is_Trickle_Down_Transformation_Broken.mp3
Category:general -- posted at: 1:51am PDT

EEC 066-Public Relations Does Not Have to Be Difficult


  1. How would you define PR?
  2. What should someone do “Today” to get prepared with their PR?
  3. What is SoulFul PR?
  4. What training do you have available to help someone get started in PR?

A: PR is really just about telling stories.

-But where most people go wrong is this: they pitch stories they want to tell rather than stories people want to hear.

-And here’s another thing: the stories people want to hear are often the ones you least want to tell. Which can mean making yourself vulnerable: to other peoples’ opinions and possibly even their criticism.

B: Three things you should do TODAY to get prepared.

1.Create a media calendar (‘on diary’)

2.Set up news alerts (‘off diary’)

3.Get some training

C: She believes every business owner can and should do their own PR

She explains it through her SoulFul PR and in her newly released book, “Your Press Release is Breaking my Heart”

The three principles that underpin Soulful PR (and everything I do in my work) are:

  1. Service
  2. Sincerity
  3. Simplicity

TRAINING: Invest in Yourself

  1. In person
  2. On Line
  3. Tailored For You

Check out Janet Murray 

Direct download: EEC_066-_Public_Relations_Does_Not_Have_to_Be_Difficult.mp3
Category:general -- posted at: 7:18am PDT