How Copywriting Translates into Business Success

Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions:

1. What is copywriting, and why is it so important to entrepreneurs and small-business owners?
2. In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them?
3. You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true!
4. Are there any types of businesses that this “copy-centric” approach will not work for?
5. Do Internet product launches still work, or has that gravy train already passed us by?
6. What is the biggest mistake people make when writing copy?

Who is Ray Edwards

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services.

Ray is the founder of Ray Edwards International, Incorporated, which offers:

• Copywriting
• Consulting and Coaching
• Product Launch Management
• Training and Instruction

How Copywriting Translates into Business Success

Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions:

1. What is copywriting, and why is it so important to entrepreneurs and small-business owners?
2. In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them?
3. You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true!
4. Are there any types of businesses that this “copy-centric” approach will not work for?
5. Do Internet product launches still work, or has that gravy train already passed us by?
6. What is the biggest mistake people make when writing copy?

Who is Ray Edwards

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services.

Ray is the founder of Ray Edwards International, Incorporated, which offers:

• Copywriting
• Consulting and Coaching
• Product Launch Management
• Training and Instruction

How Copywriting Translates into Business Success

Dr. Katrina Burrus, MCC interviews, Ray Edwards, the specialist expert on how copywriting can Translate into business success. She asks him the following questions:

1. What is copywriting, and why is it so important to entrepreneurs and small-business owners?
2. In your book, How to Write Copy That Sells, you refer to the “magic building blocks” of sales copy. What are those blocks, and how do we use them?
3. You have a chapter in the book called The Secrets of Writing Blockbuster Copy by Watching Movies. That sounds too good to be true!
4. Are there any types of businesses that this “copy-centric” approach will not work for?
5. Do Internet product launches still work, or has that gravy train already passed us by?
6. What is the biggest mistake people make when writing copy?

Who is Ray Edwards

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies, and with some of the most powerful voices in leadership and business. His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Ray’s copy and marketing expertise has helped sell an estimated $200 Million or more in products and services.

Ray is the founder of Ray Edwards International, Incorporated, which offers:

• Copywriting
• Consulting and Coaching
• Product Launch Management
• Training and Instruction

Katrina Burrus, Phd, MCC discusses with Marilyn OHearne what lead her to write her new book, “Breaking Free from Bias: Preventing Costly Complaints, Conflict and Talent Loss.”  Marilyn also answers other questions about her book and her coaching career.

1.  What is your vision of the book and programs’ impact?
2.  Tell us about your coaching career and what distinguishes you from other coaches.
3.  What are your other offerings besides Breaking Free from Bias?

Marlyn O’Hearne, MA, International Coach Federation Master Certified Coach, is the founder of Breaking Free from Bias programs. She has been helping leaders and coaches achieve breakthrough results since 1998, in 28 countries. She is known for her United Nations Leadership Development Coaching. Her clients move from the overwhelming uncertainty of our rapidly changing world to clarity, focus, and confidence. Marilyn has been described as a “gentle, spiritual soul, and yet powerful and provocative at the same time,” by a program participant.

Marilyn’s numerous articles include columns in The Kansas City Star newspaper and in The Brazil Herald/Latin American Daily Post, and contributions to two books, including Professional Ethics and Legal Issues in Coaching (The Intersection of Culture and Ethics). She is much in demand by and is quoted by media sources and a popular global speaker. Awards include the 2015 Thomas Leonard Achievement Award: Honoring Vision and Innovation.

How Storytelling Can Save and Launch Your Company

Dr. Katrina Burrus, MCC interviews Eliot M. Wagonheim and discuss his tips on ways to achieve true greatness.

Why are so many companies ineffective at recruiting their next rock star employees?

What is the one question you should ask before signing a contract?

Why shouldn’t companies do annual performance reviews?

What is the one key to winning a lifetime of great customers?

Who is Eliot Wagonheim ?

Eliot is the founder of Wagonheim Law, a business and construction firm based in Hunt Valley, Maryland.  Now in his 28^th year in practice, Eliot represents small to medium-sized businesses in a wide array of industries in both litigation and corporate matters.  

Eliot has been selected as a Maryland Super Lawyer as well has having been named one of SmartCEO Magazine’s Legal Elite as a “go-to” business lawyer.  He holds the coveted AV rating (excellent to pre-eminent) compiled by Martindale-Hubbell and based on peer review for legal ability and ethical values. 

He is a contributor to the Huffington Post and his blog has been published both regionally and nationally.  He is also the author of the Fire, Aim…Ready ebook series designed to teach business people and entrepreneurs how to succeed, minimize risk, crush the competition, and sleep better at night. 

A frequent public speaker, published author, and SmartCEO columnist, Eliot regularly serves as transactional and litigation counsel in multi-million dollar bet-your-company matters.

Excellent Executive Coaching

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The EEC podcasts are sponsored by MKB Conseil & Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Conseil & Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself with coaching programs to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.