Excellent Executive Coaching: Growing Your Business and Enhancing Your Craft.

February 2020
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Mon, 24 February 2020

EEC 115: Artificial Intelligence and How It Can Help Coaching

Ross Ingram is interviewed by Dr. Katrina Burrus, MCC and discusses the following:

How do you define Artificial Intelligence?
Why do you think AI is important to incorporate into a coaching process?
How can technology be applied to a personal relationship?
How can you protect confidentiality if coaches are journaling into your App?
Will Robots take over a coach’s role in 5 to 10 years?

Who is Ross Ingram?

Award-winning technologist known for launching category-defining products. As part of the early team at Sphero, he helped grow to over two-million robots around the world alongside the Star Wars and Disney brands. His contributions to advancing technology and STEM in the classroom have been recognized by leaders in the education industry, including President Barack Obama and the National Science Foundation.

More recently he spent time at the Advanced Technologies & Projects (ATAP) lab focused on redefining the way Google builds, sells, and markets consumer phones and hardware. His work has been covered by countless media outlets such as the Wall St. Journal, Fast Company, CNET, AdWeek, and The Huffington Post.

In work and in life Ross attempts to present himself as an uncompromising renegade devoted to further the relationship between people and machines. Currently working on a lifelong goal of creating more empathy in the world.

Direct download: Ross-Ingram-FINAL.mp3
Category:general -- posted at: 12:39pm PST

Mon, 17 February 2020

EEC 114: Search Optimization

Steve Wiideman is interviewed by Dr. Katrina Burrus, MCC and discusses the following:

How to grow any coaching business with SEO?
Biggest lessons from being in digital marketing industry for 20-years?
The recipe for his agency's success?
What are the new trends in social media?
How do you stay abreast of a sector that is constantly changing?
What social media channels should coaches focus on?

Who is Steve Wiideman?

Steve is a a professor, and a true practitioner of search optimization. Most marketers come and go, while he has been in business since 1988.

When he's not leading his team of SEO consultants for franchise and eCommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life, embracing culture and diversity.

Steve’s current projects include a transparency service for small businesses, an online training program, and he experiments with his team to better understand the impacts of voice search, featured snippets, and structured data.

Direct download: EEC-114-Steve-Wiideman-FINAL.mp3
Category:general -- posted at: 9:43am PST