Are you susceptible to propaganda and persuasion? Hype truly runs our world today. What effects does it have on entrepreneurs? with Michael F. Schein.

• Hype is a word that often has a negative connotation. Why did you choose it for the title of your book?
• What key messages do you communicate in your book, the Hype Handbook?
• You've publicly called out a number of prominent gurus, including Gary Vaynerchuk, Tony Robbins, and Simon Sinek. What is your point of view about them?
• Why did you choose coaches and consultants for your company's target market?
• Why do you shy away from the word "marketing" in describing what you do?
• Is it really more helpful for your clients to promote themselves rather than doing the work for them?

Michael F. Schein

Michael F. Schein is the founder and president of MicroFame Media, a company that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, LinkedIn, and Citrix. His writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China. His book The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers, published by McGraw Hill, appears where books are sold.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Peter Docker in his interview with Dr. Katrina Burrus, MCC will discuss how leaders can interact with others that will make the process of handing over control a smooth transition.

• "Leading From The Jumpseat," Share with us a leadership story where you transitioned from being the leader to helping other leaders. How did you transition from knowing?
• You talk about Humble Confidence in your book, what does that mean and why is it so effective?
• What was the cause of the plane accident in Tenerif where 500 people died?
• What can happen when we allow our team to choose to take responsibility?
• As a leader, what should we do when you are a leader of people that are more experienced than you are?

Peter Docker

Drawing on his 25-year career in the Royal Air Force, Peter Docker has spent over 14 years partnering with businesses around the world and encouraging them to Lead from the Jumpseat. Co-author of "Find Your Why," and a founding Igniter at Simon Sinek, Inc., he continues to deliver the message that leadership is about lifting others up so that, when the time is right, they can take the lead.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Dr. Katrina Burrus, MCC interview Ben Easter and discusses obstacles that may exist in the minds of entrepreneurs.

• When you develop a new business. You can often feel overwhelm, stuck-ness, procrastination, burnout imposter syndrome. How should you handle this?
• What happens when your business is going so well that you become boredom or complacent?
• How do you handle the fear of failure or rejection?
• What are the dangers of wanting to please people and not setting boundary?

Ben Easter

Benjamin Easter is the Founder and Head Coach at Lucid Shift Coaching where he helps freedom-seekers to develop the resources, strategies, and mindsets they need to build authentic businesses so that they can experience more meaning, fulfillment, and impact.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Dr. Katrina Burrus, MCC interviews Jessica Blasingame about how entrepreneurs should not overlook finances when structuring their business and setting their goals.

• What are the top areas most entrepreneurs tend to overlook when it comes to finances?
• How can entrepreneurs structure their business to be able to forecast better?
• How do you help your clients financially?
• How can entrepreneurs use financial reports to make key business decisions?
• What information is most important to review in a financial report?
• If you want to hire someone, what do you need to do financially to make sure this goes smoothly?
• How can entrepreneurs best prepare for tax season?

Jessica Blasingame

Jessica Blasingame is a CPA who specializes in financial services for creative entrepreneurs. She founded Beam Financial Group after working a corporate accounting gig that eventually took a toll on her health. She initially left accounting altogether and worked as a certified health coach and yoga teacher. Jessica came full circle when her health coaching clients and colleagues started asking her questions about their business finances. That’s when she decided to pivot her business back to accounting and bookkeeping. This time, she exclusively helps creative service providers (after all she was one herself!) with a holistic approach; helping them to become more competent, connected, and aligned with their business finances.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.

Dr. Katrina Burrus, MCC interviews Arthur Woods about being where you need to be with the knowledge of diversity hiring.

• How can companies reduce bias when hiring?
• What are the biggest problems you see in most companies’ diversity hiring efforts?
• What are the advantages of workplace diversity?
• What is the difference in approach to diversity in Europe and in the US?
• What personal experience has led you to focus on this area?
• How can HR teams improve their job descriptions to be less biased?
• What valuable insight can you share from work with YouTube’s Education division?

Arthur Woods

Arthur Woods is a social entrepreneur, LGBTQ+ advocate working at the intersection of equity and technology. He is the author of the up & coming book Hiring for Diversity and most recently co-founded Mathison, a venture-backed technological platform equipping employers with all they need to manage their diversity hiring efforts. He is a three-time TEDx speaker and has advised brands such as Disney, Sonos, the Smithsonian, and many more.

Arthur was named to Forbes 30 Under 30 and 40 Under 40 by BEQ. He is a World Economic Forum Global Shaper, GCT Entrepreneur in Residence, and many more! He was the lead of Google's Education and Schools division. Since then he has been at the forefront of developing platforms such as Imperative, Out in Tech & Social Impact 360, a collegiate social enterprise education program.

Excellent Executive Coaching Podcast

If you have enjoyed this episode, subscribe to iTunes. We would love a review on iTunes or other platform.

The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals.

Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.